Privacy Policy

1. Controller

The party responsible for the processing of your personal data is:

Beha Heaters · Alparom BV Kruisboommolenstraat 9a 8800 Roeselare, Belgium

Email:behaWebsite:beha

2. What personal data do we collect?

We may collect the following personal data:

• First and last name
• Company name
• Email address
• Phone number
• Invoice and delivery address

Automatically collected data when visiting our website:

• IP address
• Browser type and version
• Operating system
• Device details
• Visited pages and browsing behavior

3. Why do we process your data?

We process personal data for the following purposes:

• Answering questions and information requests
• Preparing quotations
• Processing and delivering orders
• Improving our website and services
• Maintaining customer relationships

4. Legal basis for the processing

We process personal data on the basis of one or more of the following legal grounds:

• Your consent
• The execution of an agreement
• Complying with legal obligations
• Our legitimate interest
• The protection of vital interests, where applicable

5. Newsletters and marketing

When you subscribe to our newsletter or receive marketing communications, we use your contact details to inform you about:

• New products
• Promotions
• News and updates
• Events

You can unsubscribe at any time via the unsubscribe link in our emails or by contacting us.

6. Cookies

Our website uses cookies and similar technologies. Cookies are used for:

• The proper functioning of the website
• Remembering preferences
• Analyzing visitor behavior
• Marketing and advertising purposes

On your first visit to our website, you will be asked to set your cookie preferences. You can find more information in our Cookie Policy.

7. Use of external services

We may use external service providers for, among other things:

• Website hosting
• Website analysis (such as Google Analytics)
• Online advertisements (Google Ads, Meta/Facebook)
• Newsletter systems
• CRM and customer management systems

These parties process data exclusively on our behalf and in accordance with applicable privacy legislation.

8. Sharing of personal data

We never sell your personal data to third parties. We may share personal data with:

• Transport and logistics partners
• IT and hosting providers
• Marketing partners
• Payment service providers
• Professional advisors

All parties involved are obliged to handle your data confidentially and carefully.

9. International data transfer

If personal data is processed outside the European Economic Area (EEA), we ensure that appropriate safeguards are taken in accordance with the GDPR. This can be done via:

• European Commission Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Other legally permitted mechanisms

10. Retention periods

We do not retain personal data longer than necessary for:

• The provision of our services
• Legal obligations
• Accounting and tax purposes
• Dispute management

After the retention period has expired, personal data is securely deleted or anonymized.

11. Your rights

As a data subject, you have various rights regarding your personal data:

• Right of access
• Right to correction
• Right to erasure ('right to be forgotten')
• Right to restriction of processing
• Right to data portability
• Right of objection
• Right to withdraw your consent

You can exercise these rights by contacting us viabeha.

12. Changes

We reserve the right to modify this privacy policy at any time. The latest version is always available on our website. In the event of significant changes, we will notify you whenever possible.